The origins. In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia. His desire was to produce high-quality manufactured women’s clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity.
The magazine with which Max Mara talks with readers worldwide, presenting its vision of fashion and image through the glossy content-rich pages. Born in 1989 as a semi-annual publication, this year marks its twenty-seventh year of life.
MM Magazine is a true newspaper of fashion, beauty, art, furnishings and current events, with carefully chosen services and images. With 500,000 copies printed, MM Magazine is distributed worldwide at Max Mara boutiques.